In a joint press conference held Tuesday April 16th at the Salem Speedway the Hoosier Lottery and Salem Speedway announced a naming rights partnership for the historic southern Indiana speedway that will extend through the 2015 season.
The three-year agreement, that begins immediately, calls for the track to be referred to as The Salem Speedway Fueled by the Hoosier Lottery.
“This is certainly a great day for Salem Speedway,” said track general manager Richard Deaton. “We are extremely honored to join forces with the Hoosier Lottery in this marketing partnership.
“The Hoosier Lottery benefits Indiana residents from all across the state,” said Deaton, “and we’re looking forward to featuring their brand of fun and excitement right here at Salem Speedway.”
The partnership marks the first track naming rights in the 67-year history of the speedway, which first opened for business in June of 1947.
Visit www.salemspeedway.com for additional information.