Flash Mobs, Dance Mobs . . . how about a Cash Mob?
This is the new idea recent proposed to the Washington County Chamber of Commerce as a way to get people to spend money locally.
Chamber member Keeley Stingel had learned about Cash Mobs in October from the Indiana Main Street State Director, Shae Kmicikewycz, at one of the Regional Conferences for the Office of Community and Rural Affairs.
Cash Mobs are similar to Flash Mobs, but instead of breaking out in dance, the mob shows up and shops at a local business, mobbing a business with their cash.
In November, after doing further research on other communities that had participated in Cash Mobs, Stingel organized the first Cash Mob in Washington County, which took place at Michelle's Past 'N' Present.
“Approximately 25 people attended the Cash Mob and each committed to spending at least $20,” said Stingel. “That was over $500 put back into the local economy!”
Taking it one step further, the Washington County Chamber of Commerce Program Committee, which includes Mindy Gunn and Hank Jacoby, has taken the idea of a Cash Mob and created a competition for community members: Mob Cash Wars.
Stingel said the concept is similar to that of a Cash Mob with groups mobbing a local business with cash, but now the competition is on! The Chamber is looking for leaders to create their own “Mob Family.”
Cash Mobs will be organized by the Mob Family Leader at local businesses throughout the year. Each time a Cash Mob takes place, it will count as a 'hit'. The Mob Family with the most hits will be honored at the Washington County Chamber of Commerce Annual Dinner.
A list of chamber businesses who are participating can be picked up at the chamber office at City Hall. Chamber Director Anita Bush will have the list and can answer any questions anyone may have.